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You won’t find what you need in your echo chamber.

It's easy to fall into the trap of using outdated market research or the same old customer success stories (that were probably embellished to begin with) rather than real-time customer insights
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Leaning on internal biases and assumptions rather than deeply understanding what customers want and how they make buying decisions is a risky leap of faith.

Your growth efforts can’t keep up with changing markets and the competitive landscape

You need a common internal framework and language for understanding customer needs & demand

Ad-hoc customer and market research aren’t producing the tangible customer or business outcomes you desire

"We knew we needed to listen to the market, but when we talked to consumers, everyone just heard what they wanted to hear. ponder brought objectivity, credibility, leadership, and a methodology that helped us get unstuck in order to make big decisions."

Damien Du Chene, Chief Business Officer at Dreem

Welcome to ponder*

From Insight to Action to Growth

ponder* helps clients identify and take action on customer & buyer insights so that they can make bold strategic decisions and tackle growth objectives with confidence.

"ponder’s work enabled us to make brand positioning and messaging decisions that were actually rooted in customer feedback and sentiment. They took the care to ask the right questions and analyze the results so we had clear insights that could inform our strategy. More than a year later, we are still actioning on a number of the insights uncovered."

Heather McKinnon, Head of Brand at Mercury.com

How we typically help clients

Our Services

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Core Customer & Buyer Research

Customers are rarely buying what you think you are selling

We help you explore & understand existing or net new buyer segments thru targeted research that provides actionable insights impacting revenue growth & sales efficiency. (ex: VOC, JTBD Interviews, Win-Loss-Churn Insights, Switch Interviews, etc)

Go-to-Market Concept Testing

Positive feedback doesn't mean you have a differentiated solution with monetizable demand

We scope and execute demand tests for net new products or buyer segments, so that you can dial in a differentiated solution, messaging, positioning, and packaging prior to investing significant resources in development or Go-to-Market efforts.

Fractional Strategic Growth Research

Because sometimes you need a trusted outside perspective to help you connect the strategic dots

We act as an embedded strategic growth researcher that works cross functionally with your team to design and execute against an ongoing backlog of research related to innovation, growth, & GTM initiatives.

“I have engaged with the Ponder team on several occasions at multiple companies. They are part of my playbook b/c of the powerful insights they help me uncover. They are doing much more than just research; they bring INSIGHTS into the business that adds value on top of just the data. Their team is a partner and one that I see as a strategic advantage in designing go to market processes that meet my customers’ needs.”

Jimmy Speyer, CEO at Glasshouse

A Go-to-Market Insight Studio

New products. New segments. New use cases. We help growth leaders get the buyer insights they need to make their next big thing a success.